A Century of quality

''​From the first tests I had the feeling that this job would be my future, I got so much satisfaction from the first results. It was a real event for me because I found myself surrounded by esteem, new friendships and interests that gave me an income that made me happy.''

Leonello Morelli

1911

The headquarters of the Morelli liquor factory is located in via Garibaldi, in the center of Forcoli. In a short time, except for the period of the I
World War, the commercial network grew. 
From North to South, Morelli spirits are starting to delight the palates of Italians. The bottles with imaginative labels were chosen and created by Leonello himself, who demonstrated unusual advertising skills.

Anni '50

The Liquorificio Morelli already boasted a well-stocked catalogue, with high-quality packaging and cutting-edge products. But not only that: the company was already structured. In the 60s and 70s, the Morelli company found itself having 25 employees and being one of the main economic drivers of Forcoli. Leonello even becomes Mayor of the Municipality of Palaia, of which Forcoli is a fraction. Meanwhile, the family grows. His son Dante and nephew Piero join the company.

1975

Leonello Morelli dies. But already in the 1980s Piero's children began to take over. Luca, the eldest, then Paolo, finally, in the 90s, Marco. Leonello's great-grandchildren allow themselves to be influenced by the family passion, and at the same time enhance it, thanks to an entrepreneurial approach suited to the times: more quality, more refinement in the image, careful selection of customers. The national market expands, marketing on foreign markets begins. Morelli exports throughout Europe and reaches countries such as China and the United States.

2009

The big step: the Morelli company leaves its historic headquarters and inaugurates a new one, still close to the historic center of Forcoli, 2 km away from the premises where Leonello began to build his entrepreneurial dream linked to the universe of distillates. Modernity and functionality are the watchwords that distinguish the new spaces: 1,300 m2, in addition to production and storage spaces, also 300 m2 used as offices, tasting rooms, meeting rooms.

2011

The Liquorificio Morelli turns 100 and celebrates by thanking those who contributed to making the company great. Facing the 100 candles, the wish is to conquer new goals and win new challenges.